Let the drug wars begin and end. Earlier this year Proctor & Gamble sued Roche Laboratories claiming that their advertisements for the osteoporosis drug Boniva was false. Proctor & Gamble filed a lawsuit alleging that Boniva advertisements to consumers and doctors falsely claim the drug has been proven to reduce the risk of non spinal fractures. After four days of testimony, the U.S. District Court judge said the claim was unwarranted.

In its lawsuit, Proctor & Gamble said that Boniva failed a clinical trial to reduce non spinal fractures in women after three years of treatment, compared with those receiving placebos over the same period. (Reuters)